AMELIE TEJE - Multimedia Instagram Campaign design

For this project, I was engaged by fashion label Amelie Teje to create a series of visually captivating assets for a brand giveaway campaign on Instagram. The brief called for a playful, editorial-inspired aesthetic infused with vintage casino elements and a tactile, handmade feel.

Scope of Work:

• Creative Direction: Interpreted the campaign brief and visual references to develop a strong, cohesive concept under the theme “Play Your Cards Right.”

• Watercolour & Mixed Media: Created hand-painted watercolour elements, which were scanned and digitised to introduce texture and tactility into the digital artwork.

• Digital Illustration & Graphic Design: Illustrated custom motifs including dice, cards, cherries and other collage-style details, brought together using Photoshop.

• Typography & Typesetting: Curated fonts and integrated hand-drawn text to reflect a balance between edgy and soft, in line with the brand’s look and feel.

• Photoshop Compositing: Layered analogue and digital elements to create rich, multidimensional artwork optimised for Instagram feed and story formats.

• Asset Delivery: Supplied a suite of cohesive assets ready for rollout, ensuring consistency across all social touchpoints.

This project showcases my ability to blend traditional and digital design methods, follow creative direction, and craft eye-catching campaign visuals that stay true to brand identity.