ISLA x Laneway - Festival Activation
In collaboration with the team at Next Chapter Creative, I worked on the ISLA activation at Laneway Festival – an immersive brand experience that brought the essence of ISLA’s clean, conscious spirit to life for festival-goers.
My role spanned across design support and marketing implementation, working closely with our creative director and strategy leads to deliver a cohesive brand experience. From pre-launch content planning to on-site execution, I helped ensure brand consistency across digital and physical touchpoints.
Key contributions:
Assisted in the development of creative concepts and visual assets aligned with ISLA’s brand identity
Supported the production of digital promotional materials and festival content
Collaborated with the team on influencer coordination and social media storytelling pre, during, and post event
Helped manage logistics and supported activation setup and styling on the day
The activation was a standout moment for ISLA, amplifying brand awareness and consumer connection through a vibrant, sensory-rich experience that mirrored the energy of the festival crowd.
